Full case study coming soon

Retail Therapy is a mobile app that displays various coupons from Irvine Company owned shopping centers. Due to the success of their previous MVP version, they asked the Vincit team to do a complete refresh of the popular mobile app. 

Considering that the app had over 30k user downloads, we amazingly had the opportunity to learn from real users. My role for this project was to conduct research to identify user demographics, gain insight on user behavioral instincts, and find success and problems areas.

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Research Deck

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